Browsing 2008 Theses (MU) by Title "Cultural values, emotions and information : a comparison of webpages from two culturally different countries"
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Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ...