dc.contributor.advisor | Bolls, Paul David, 1966- | eng |
dc.contributor.author | Marxer, Rebecca Ann, 1982- | eng |
dc.date.issued | 2005 | eng |
dc.date.submitted | 2005 Fall | eng |
dc.description | The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. | eng |
dc.description | Title from title screen of research.pdf file viewed on (December 14, 2006) | eng |
dc.description | Includes bibliographical references. | eng |
dc.description | Vita. | eng |
dc.description | Thesis (M.A.) University of Missouri-Columbia 2005. | eng |
dc.description | Dissertations, Academic -- University of Missouri--Columbia -- Journalism. | eng |
dc.description.abstract | This study examined the effects of online content structure on attention and memory as indicators to overall communication effectiveness. For the purposes of this study, content structure was defined as either Bite-Snack-Meal (BSM), which involved presentation of information through several clickable hyperlinks, or traditional, inverted pyramid news writing without hyperlinks. The design was a mixed 2 (content structure) x 6 (article) repeated measures design. Heart rate was collected during a 10 second baseline period and during stimulus exposure. A multiple choice recognition test and a short answer cued recall test were utilized to measure memory. Attention and encoding were tested by submitting the data to a repeated measures ANOVA. Findings suggest that content structure does impact allocation of cognitive resources for controlled attention. BSM requires less effort and fewer cognitive resources allocated during exposure with no significant memory differences. | eng |
dc.identifier.merlin | b57324955 | eng |
dc.identifier.uri | http://hdl.handle.net/10355/4255 | |
dc.language | English | eng |
dc.publisher | University of Missouri--Columbia | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Graduate School. Theses and Dissertations | eng |
dc.subject.lcsh | Electronic newspapers | eng |
dc.subject.lcsh | Electronic journals | eng |
dc.subject.lcsh | Memory | eng |
dc.subject.lcsh | Attention | eng |
dc.title | The effects of online content structure on attention & memory: exploring optimal structure for news on corporate web sites | eng |
dc.type | Thesis | eng |
thesis.degree.discipline | Journalism (MU) | eng |
thesis.degree.grantor | University of Missouri--Columbia | eng |
thesis.degree.level | Masters | eng |
thesis.degree.name | M.A. | eng |