[-] Show simple item record

dc.contributor.advisorJang, Wooseungeng
dc.contributor.authorKim, Yeonjung, 1975-eng
dc.date.issued2005eng
dc.date.submitted2005 Summereng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file viewed on (July 14, 2006)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionVita.eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2005.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Industrial engineering.eng
dc.description.abstractThe design of the distribution channel is one of main decisions for manufacturers and should be determined in the early stage of the production. In this paper, two types of channel distributions are suggested for single product manufacturers. One is a direct sale, which is considered as a general tendency of the times, and the other is a mixed sale, which combines wholesale and retail sale strategies. The expected profit functions for these strategies are formulated and evaluated by different assumptions about customer demands. In particular, the customer demand function is assumed to be uniformly distributed, depending on the sales price. As a special case a linearly bounded demand distribution is further investigated. Based on these conditions, the optimal wholesale quantity and retail price are determined. In conclusion, the results indicate a channel strategy that guarantees the maximum profits based on business conditions.eng
dc.identifier.merlinb55880113eng
dc.identifier.urihttp://hdl.handle.net/10355/4275
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.subject.lcshMarketing channels -- Designeng
dc.subject.lcshManufactureseng
dc.subject.lcshOutlet storeseng
dc.titleDesign of distribution channel: direct sale vs. mixed saleeng
dc.typeThesiseng
thesis.degree.disciplineIndustrial engineering (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


Files in this item

[PDF]
[PDF]
[PDF]

This item appears in the following Collection(s)

[-] Show simple item record