Black alumni of the University of Missouri-Columbia : financial support as the mirror of attitudes

Abstract

This study examined the attitudes toward the University of Missouri-Columbia of a sample of its Black alumni and whether their attitudes were reflected in their donor status. The Black Alumni Survey was used to assess the perceptions of alumni relevant to the school's leadership, image, correspondence, alumni association, student experiences, and general impressions of fund raising techniques and purposes. ANOVA was chosen for the statistical procedure. Findings did not indicate a statistically significant difference in the views of donors and nondonors toward the university.