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dc.contributor.advisorRichins, Marsha Leeeng
dc.contributor.authorHelm, Amanda E., 1973-eng
dc.date.issued2006eng
dc.date.submitted2006 Falleng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on August 1, 2007)eng
dc.descriptionVita.eng
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2006.eng
dc.description.abstractThis dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in the marketplace. This dissertation developed a scale, laying groundwork for future research, and investigated cynicism antecedents, associated marketplace behaviors, and the cynicism-brand loyalty relationship. Cynical consumers perceive a marketplace full of opportunism. The nine studies reported here formed a rigorous scale development procedure. A large-scale national survey provided the final scale validation sample and primary research instrument for testing hypotheses. Consumer cynicism is shown to impact marketplace behaviors and perceptions, leading to marketplace shaping or consumer activism and criticism behaviors, marketplace withdrawal, perceptions of purchase risk, and category-specific cynicism. At the level of a particular purchase, category-specific cynicism is shown to be associated with brand support behaviors and with increased importance of trust issues, rather than satisfaction or value, in brand loyalty.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.identifier.merlinb59266697eng
dc.identifier.oclc162105278eng
dc.identifier.urihttps://doi.org/10.32469/10355/4352eng
dc.identifier.urihttps://hdl.handle.net/10355/4352
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. Copyright held by author.
dc.subject.lcshConsumer behavioreng
dc.subject.lcshConsumers -- Philosophyeng
dc.subject.lcshCynicismeng
dc.subject.lcshMarketplaceseng
dc.titleCynical consumers : dangerous enemies, loyal friendseng
dc.typeThesiseng
thesis.degree.disciplineBusiness administration (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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