[-] Show simple item record

dc.contributor.advisorCameron, Glen T.eng
dc.contributor.authorGeana, Mugur Valentineng
dc.date.issued2006eng
dc.date.submitted2006 Springeng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on July 18, 2008)eng
dc.descriptionVita.d.eng
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2006.eng
dc.description.abstractBuilding upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to justify the need to revisit the classical innovation-decision process and concomitantly it proposes an innovative model of information influence on innovation acceptance. The research inquiry, conducted using both qualitative and quantitative research methods, confirmed the existence of a cumulative innovation-decision process, fueled by a cyclical interplay of information gathering, knowledge acquisition and persuasive evaluation. Concurrently, the results sustained the theoretical model's assumption regarding the existence of a barrier to adoption and successfully tested the effect of dedicated information on the knowledge-generating and persuasive processes.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.identifier.merlinb64026917eng
dc.identifier.oclc234236323eng
dc.identifier.urihttps://doi.org/10.32469/10355/4388eng
dc.identifier.urihttps://hdl.handle.net/10355/4388
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.subject.lcshDiffusion of innovationseng
dc.subject.lcshInformation theoryeng
dc.subject.lcshTelecommunicationeng
dc.titlePenetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision modeleng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


Files in this item

[PDF]
[PDF]
[PDF]

This item appears in the following Collection(s)

[-] Show simple item record