Browsing 2014 MU dissertations - Access restricted to MU by Title "How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context"
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How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
([University of Missouri--Columbia], 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...