Is there life after LibQUAL? : Learn how strategic marketing can focus and energize the LibQUAL experience

Abstract

LibQUAL+ is a web-based survey that provides libraries with an assessment of users' expectations and perceptions on a number of service related factors. Learn how various academic and research libraries have used results from LibQUAL+ to support their marketing efforts. Discover how to respond to and better manage user expectations using LibQUAL+ data and become familiar with the merits of statistical software programs such as SPSS and Atlas TI.