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    Is there life after LibQUAL? : Learn how strategic marketing can focus and energize the LibQUAL experience

    Hunter, Diane
    View/Open
    [Audio] HuntLifAftLib.mp3 (16.31Mb)
    Date
    2014-11-10
    2005-04
    Format
    Recording, oral
    Presentation
    Metadata
    [+] Show full item record
    Abstract
    LibQUAL+ is a web-based survey that provides libraries with an assessment of users' expectations and perceptions on a number of service related factors. Learn how various academic and research libraries have used results from LibQUAL+ to support their marketing efforts. Discover how to respond to and better manage user expectations using LibQUAL+ data and become familiar with the merits of statistical software programs such as SPSS and Atlas TI.
    URI
    https://hdl.handle.net/10355/44213
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    • Libraries Presentations (UMKC)

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