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dc.contributor.advisorLen-Ríos, Maria Elizabeth, 1971-eng
dc.contributor.authorSarcone, Chrissyeng
dc.date.issued2014eng
dc.date.submitted2014 Springeng
dc.description"May 2014."eng
dc.descriptionThesis supervisor: Dr. María Len-Rios.eng
dc.description.abstractThis research analyzes the discursive and rhetorical strategies used by universities to market themselves through their institutional websites. The research compares three Hispanic Serving Institutions (HSIs) with three non-Hispanic Serving Institutions (non-HSIs) located in similar geographic areas. Critical race theory (CRT) is the guiding framework for the critical discourse analysis (CDA) using Fairclough's CDA approach. The research shows discursive similarities among the HSIs and among the HSIs and non-HSIs with power, privilege and social class found in the housing, location, getting involved, commuter student and visual discourses. Other discursive similarities among the HSIs and among the HSIs and non-HSIs with race, culture and diversity occur in the multicultural programming, location and getting involved discourses. Differences in discursive strategies with regard to race, culture and diversity are strongly seen in the value system, visual and religious discourse of particular schools.eng
dc.description.bibrefIncludes bibliographical references (pages 70-82).eng
dc.format.extent1 online resource (iv, 86 pages) : illustrations + 2 supplementary files.eng
dc.identifier.merlinb109689975eng
dc.identifier.oclc917615592eng
dc.identifier.urihttps://hdl.handle.net/10355/44325
dc.identifier.urihttps://doi.org/10.32469/10355/44325eng
dc.languageEnglisheng
dc.publisher[University of Missouri--Columbia]eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. These. 2014 Theses. 2014 Freely available theseseng
dc.subjectAuthor supplied: critical race theory, Hispanics, marketing, higher education, critical discourse analysis, discourseeng
dc.subject.lcshHispanic Americanseng
dc.subject.lcshEducation, Highereng
dc.subject.lcshMarketingeng
dc.titleUniversity website marketing discourse and the Hispanic audienceeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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