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dc.contributor.advisorMason, Debra L.eng
dc.contributor.authorStice, Aliciaeng
dc.coverage.spatialUnited Stateseng
dc.date.issued2014eng
dc.date.submitted2014eng
dc.description"May 2014."eng
dc.descriptionThesis supervisor: Dr. Debra Mason.eng
dc.description.abstractPeople use online platforms such as Twitter and Facebook to find and share news that matters to them. This quantitative study explores how tweets posted to two newspaper's accounts - The Kansas City Star and the Columbia Missourian - resonated with their audience. Using a content analysis, the researcher sought to understand how the subject and frame of tweets affected stories' online readership and the number of times a tweet was reposted. This study used conceptual episodic and thematic frames as a way to explore whether news outlets' tweets were retweeted and how many people on Twitter clicked on links to the stories. This study found that tweets posted were disproportionately episodic, but that frame did not have a statistically significant effect on online readership or retweets. The topic of a tweet significantly affected how many times it was retweeted, and for one of the newspapers in the sample, significantly affected how many page views a story received from Twitter.eng
dc.description.bibrefIncludes bibliographical references (pages 120-122).eng
dc.format.extent1 online resource (vi, 122 pages) : illustrations.eng
dc.identifier.merlinb106924230eng
dc.identifier.oclc899268470eng
dc.identifier.urihttps://hdl.handle.net/10355/44332
dc.languageEnglisheng
dc.publisher[University of Missouri--Columbia]eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. These. 2014 Theses. 2014 Freely available theseseng
dc.subjectAuthor supplied: social media, journalism, Twitter, newseng
dc.subject.lcshSocial media -- Influence -- Use studieseng
dc.subject.lcshNewspaperseng
dc.titleThe social media question : understanding the content people read and share on Twittereng
dc.typeThesiseng
dc.type.genreUse studieseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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