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dc.contributor.advisorLen-Ríos, Maria Elizabeth, 1971-eng
dc.contributor.authorChew, Jesslyneng
dc.date.issued2013eng
dc.date.submitted2013 Falleng
dc.description"December 2013."eng
dc.description"A Thesis Proposal presented to the Faculty of the Graduate School at the University of Missouri In Partial Fulfillment of the Requirements for the Degree Master of Arts."eng
dc.descriptionThesis supervisor: Dr. Maria Len-Rios.eng
dc.description.abstractThis study explored how female public relations (PR) managers working in higher-education institutions perceive that they gain influence in their jobs as communicators. To this end, the researcher conducted 12 semi-structured interviews with female, senior-level, PR professionals who work in colleges and universities. Using thematic analysis (Lindlof & Taylor, 2002), the researcher uncovered that female PR managers gain influence in the higher-education setting through collaborative relationships, managing issues/crises and through their personality characteristics of honesty, decisiveness and tenacity. Although they have management positions, the women who were interviewed remained outnumbered in male-dominated higher-education administration and lacked advanced degrees possessed by many other college and university leaders. Feminist standpoint theory (Hartsock, 1983), which emphasizes studying power relations from the perspectives of marginalized individuals, guided this study. The participants have proven themselves in crisis communication yet still lack influence in strategic decision-making, which suggests further change is needed to move them beyond their roles as crisis communicators to become trusted counselors during their institutions' strategic planning and policy-making. When female PR managers have consistent seats at their higher-education institutions' decision-making tables, their influence can grow.eng
dc.description.bibrefIncludes bibliographical references (pages 66-71).eng
dc.format.extent1 online resource (v, 73 pages)eng
dc.identifier.oclc900016986eng
dc.identifier.urihttps://hdl.handle.net/10355/44698
dc.identifier.urihttps://doi.org/10.32469/10355/44698eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.sourceSubmitted by the University of Missouri--Columbia Graduate Schooleng
dc.titleExploring how female public relations managers in higher-education institutions gain influenceeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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