Browsing Senior Honors Theses (UMKC) by Title "Analyzing Value Propositions to Understand Consumer Motivation: Increasing Attendance at the Negro Leagues Baseball Museum"
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Analyzing Value Propositions to Understand Consumer Motivation: Increasing Attendance at the Negro Leagues Baseball Museum
(University of Missouri -- Kansas City, 2019)Marketing research was conducted to learn how to increase the number of people who visit the Negro Leagues Baseball Museum (NLBM). Specifically, this research was completed to learn how to motivate more local Kansas Citians ...