Missouri J-School and the 'backstory'
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When MU's School of Journalism opened its doors in 1908, Associated Press was already 54 years old-a venerable history. However, one of the things AP didn't pay much attention to until very recently was its archives. As a result, its news legacy, in pieces, only goes back to about 1937. That is a gap of more than 90 years. Fast forward to right now-June, 2008. The 162-year-old AP just re leased a fascinating report on a topic of wide interest in publishing: How are Gen Y'ers and the Millennials, those coveted 18- to 34-year-olds, consuming news in this mobile age? How do they get it? What do they read? What do they want? How do you advertise to them? ... When I visited Columbia in April, our discussions focused on two areas - the prospects for rescuing the Missourian's digital archives, and how the Reynolds Journalism Institute might contribute to research in news preservation, especially in the context of hosting the development of a formal repository. The following proposes steps toward that goal.