[-] Show simple item record

dc.contributor.advisorBentley, Clyde H., 1951-eng
dc.contributor.authorKozlen, Kevineng
dc.date.issued2006
dc.date.submitted2006 Fallen
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.en_US
dc.descriptionTitle from title screen of research.pdf file (viewed on August 24. 2007)en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionThesis (M.A.) University of Missouri-Columbia 2006.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.en_US
dc.description.abstractThis paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes them notice or click on a banner ad, and what they expect and hope to gain when they have noticed or clicked the ad. Respondents indicated their expectations and results have continued to decrease. However, several found banner ads valuable in certain circumstances or when specific banner ad techniques were used. The depth of the interviews provided valuable information regarding users attitudes, motivations, and expectations of banner advertising on the Web.eng
dc.identifier.merlin.b5944535xen_US
dc.identifier.oclc166290026en_US
dc.identifier.otherKozlenK-020207-T5715en_US
dc.identifier.urihttp://hdl.handle.net/10355/4557
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2006 Freely available theses (MU)en_US
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2006 Theses
dc.subject.lcshInternet advertising -- Pricesen_US
dc.subject.lcshInternet advertising -- Costsen_US
dc.subject.lcshInternet marketingen_US
dc.titleThe value of banner advertising on the weben_US
dc.typeThesisen_US
thesis.degree.disciplineJournalismen_US
thesis.degree.disciplineJournalismeng
thesis.degree.grantorUniversity of Missouri--Columbiaen_US
thesis.degree.levelMastersen_US
thesis.degree.nameM.A.en_US


Files in this item

[PDF]
[PDF]
[PDF]

This item appears in the following Collection(s)

[-] Show simple item record