BMW MOA Member and BMW Motorcycle Dealers: Who are these BMW riders and where did they get their bikes? [poster]

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BMW MOA Member and BMW Motorcycle Dealers: Who are these BMW riders and where did they get their bikes? [poster]

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/460

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Title: BMW MOA Member and BMW Motorcycle Dealers: Who are these BMW riders and where did they get their bikes? [poster]
Author: Cutts, James H.
Keywords: Geographic Information Systems (GIS)
spatial analysis
BMW
Motorcycle Owners of America (MOA)
motorcycle dealers
brand loyalty
Date: 2008-12
Abstract: The BMW Motorcycle Owners of America (BMW MOA) was chartered in April of 1972 with the stated goal to “promote the camaraderie and friendship of individual members and BMW motorcycle clubs.” Since then BMW MOA has grown to be the largest brand specific independent motorcycle club in the world. The BMW Motorcycle is a bike that engenders fierce brand loyalty. However, there are relatively few BMW Motorcycle dealers in North America. There are a total of 156 BMW Motorcycle dealers nationwide. By way of comparison there are 115 Harley Davidson dealers in New York and California alone. (NY 42, CA 73) So the question is: Where do the BMW MOA members get their motorcycles?
URI: http://hdl.handle.net/10355/460

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