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    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2006 Theses (MU)
    • 2006 MU theses - Freely available online
    • View Item
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    Two voices: social presence, participation, and credibility in online news

    Hamman, Brian M.
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    [PDF] public.pdf (35.81Kb)
    [PDF] short.pdf (32.64Kb)
    [PDF] research.pdf (1.060Mb)
    Date
    2006
    Format
    Thesis
    Metadata
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    Abstract
    An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two manipulations: use or absence of social language, and use or absence of a reporter photograph, both designed to increase feelings of social presence. Repeated measures ANCOVA was used to test the effects of the manipulations on social presence and regressions were used to test the effects of social presence on credibility and participation. In the first part of the experiment, it was found that social language increased social presence, but use of the photograph had no effect. In turn, social presence increased an expressed intent to participate on the news website, but did not result in an actual increase in participation. Social presence also significantly hurt credibility.
    URI
    https://hdl.handle.net/10355/4640
    https://doi.org/10.32469/10355/4640
    Degree
    M.A.
    Thesis Department
    Journalism (MU)
    Collections
    • 2006 MU theses - Freely available online
    • Journalism electronic theses and dissertations (MU)

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