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dc.contributor.advisorBloch, Peter H.(Peter Hastings)eng
dc.contributor.authorRadford, Scott K., 1973-eng
dc.date.issued2007eng
dc.date.submitted2007 Springeng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on March 24, 2009)eng
dc.descriptionVita.eng
dc.descriptionThesis (Ph.D.) University of Missouri-Columbia 2007.eng
dc.description.abstractFirms must continually innovate to successfully meet both consumer needs and competitive pressures. Previous investigations of innovation have examined this construct solely from the firms' perspective and only minimal work has examined how consumers evaluate product newness. Consumers' adoption of an innovation is central to marketing and understanding the way that consumers react to new products will be the focus of this dissertation. Specifically, this work explores the changes in visual form that signal newness and the reactions engendered by the product. Three studies were undertaken to explore the construct and test several a prior hypotheses: a sorting task, an attribute elicitation, and a between-subjects experiment. The research revealed that consumers were capable of identifying product newness from visual form alone, however, they were not always certain of the reasons that they made these judgments. It was also clear that different levels of newness tended to elicit different responses, and generally, higher levels of newness received more positive evaluations by the consumers.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.identifier.merlinb66670895eng
dc.identifier.oclc316861811eng
dc.identifier.urihttps://doi.org/10.32469/10355/4654eng
dc.identifier.urihttps://hdl.handle.net/10355/4654
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshConsumers' preferenceseng
dc.subject.lcshCompetitioneng
dc.subject.lcshNew products -- Marketingeng
dc.titleHave you seen the new model? : visual design and product newnesseng
dc.typeThesiseng
thesis.degree.disciplineBusiness administration (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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