Browsing 2015 MU theses - Freely available online by Thesis Advisor "Bolls, Paul David, 1966-"
Now showing items 1-5 of 5
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Desire for attachments : the role of relational motives in political message processing
(University of Missouri--Columbia, 2015)The purpose of this study is to examine how relational motives affect cognitive and emotional processing of online political messages. More specifically, the research question for this study asks how variation in relational ... -
Does sex really matter? : the cognitive and emotional effects of sexual explicitness in video advertisements
(University of Missouri--Columbia, 2015)The purpose of this study was to examine how variations in explicitness of sexual visual imagery in video ads impact the way young adults cognitively and emotionally process advertising. Experimentation included a ... -
The effect of self-disclosure in celebrity tweets on message processing, parasocial relationships, attitudes, and behavioral intentions
(University of Missouri--Columbia, 2015)This study examined the role of self-disclosure in celebrity tweets. Thirty-six fictional tweets created by the researcher were used as stimuli in a single-factor (disclosure: low v. moderate v. high) fractionated experiment. ... -
The effective use of music and branding in shaping consumer behavior
(University of Missouri--Columbia, 2015)The research examined elements of narrative advertising and how they influenced post exposure behavior. In a 2 (Music) x 2 (Branding) x 3 (Ad) repeated measures design, participants watched 12 video ads that varied in type ... -
A study of the social and cognitive effects of sexual objectification in video games on male gamers
(University of Missouri--Columbia, 2015)Sexual objectification is a popular media tool to capture the attention of viewers and consumers, from print advertisements to television. As media technology has developed, so has the presentation of sexual objectification. ...