Browsing 2015 MU theses - Freely available online by Identifier "https://hdl.handle.net/10355/50184"
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Double jeopardy in the long tail : measuring the internet in a fragmented, niche subcultural age
(University of Missouri--Columbia, 2015)With a multitude of options to choose from on the Internet, consumers are faced with turning their attention towards domains with mass appeal versus domains that would be considered niche. In this niche, subcultural age ...