Browsing 2015 MU theses - Freely available online by Identifier "https://hdl.handle.net/10355/65964"
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Does sex really matter? The cognitive and emotional effects of sexual explicitness in video advertisements (University of Missouri--Columbia, 2015)The purpose of this study was to examine how variations in explicitness of sexual visual imagery in video ads impact the way young adults cognitively and emotionally process advertising. Experimentation included a ...