Browsing 2015 MU theses - Access restricted to UM by Title "Branding "real" in the "Aerie real" campaign : the commodification of women's issues in Postfeminist advertising"
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Branding "real" in the "Aerie real" campaign : the commodification of women's issues in Postfeminist advertising
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines the main messages presented in the "aerie Real" campaign as a case study in the uses of postfeminism to commodify the idea behind ...