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dc.contributor.advisorHutchinson, Sandyeng
dc.contributor.authorBreshears, Amie L.eng
dc.date.issued2015eng
dc.date.submitted2015 Springeng
dc.description.abstractThis exploratory qualitative case study was designed to examine a rural Arkansas K-12 educational leader's and community's communication using social media. Hoffman and Novak's (1996) model of marketing communications in a hypermedia computer-mediated environment served as the conceptual framework for analyzing the leader's social media use from the perspectives of students, parents, and faculty/staff members. The rural K-12 school was located in the northwest region of Arkansas. The study's participants included an educational leader nationally recognized for her use of technology and her students, parents, and faculty/staff members. Through information-gathering questionnaires, interviews, focus group sessions, observations, and document gathering, data were collected and triangulated. Three themes emerged through data analysis. The themes included: recognition of and appreciation for Mrs. Johnson's authentic proficient professional social media use on sites such as Twitter; the power of connectedness both in her relationships with students and with others around the nation through social media; and the positive impact of Mrs. Johnson's professional social media use on the school and its stakeholders, including the faculty/staff, students, and its reputation. These themes furnish an understanding of the phenomenon of a rural K-12 educational leader's professional social media use as perceived by faculty/staff, students, and parents. This study's findings indicated that a rural K-12 educational leader's students, parents, and faculty/staff positively perceive the leader's professional social media use as a sign of leadership in technology use, a model of responsible social media use, a fount of resources and ideas to be shared, and as a source of school pride and culture. Professional social media use may also function as an instantaneously accessible personal learning network for educational leaders, supplying them with peer-connections, concepts, and information free from geographical limitations. While students, parents, and faculty/staff members may be novice users of technology or social media, they believe that the educational leader's professional social media use benefits the students and the school.eng
dc.identifier.urihttps://hdl.handle.net/10355/46842
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccesseng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.subject.FASTEducational leadershipeng
dc.subject.FASTSocial mediaeng
dc.subject.FASTTelematicseng
dc.titleAn exploration of a rural Arkansas K-12 educational leader's and community's social media useeng
dc.typeThesiseng
thesis.degree.disciplineEducational leadership (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.nameEd. D.eng


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