Browsing 2015 MU dissertations - Access restricted to UM by Title "Countering the detrimental influence of negative electronic word of mouth on brands : effects of brand feedback, stability and controllability of the cause of the problem on brand attitudes and purchase intentions"
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Countering the detrimental influence of negative electronic word of mouth on brands : effects of brand feedback, stability and controllability of the cause of the problem on brand attitudes and purchase intentions
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] We know that online word of mouth, also called electronic word of mouth (eWOM), such as online product reviews or discussion board posts, about various ...