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dc.contributor.advisorKramer, Michael W.eng
dc.contributor.authorComeau, Troy O., 1972-eng
dc.date.issued2007eng
dc.date.submitted2007 Falleng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on January 31, 2008)eng
dc.descriptionVita.eng
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2007.eng
dc.description.abstractThis study looked at the effects fantasy football participation had on media use, audience activity, viewing motivation patterns and gratifications received when simultaneously examining the effects of sport fandom identification and gender. By using regression analysis, the results indicate that when examined simultaneously with sport fandom identification and gender, fantasy football participation had a significant effect on the amount of electronic media use, involvement, and the gratification variables of eustress, self-esteem, knowledge and group affiliation. No significant effect was found on the amount of use of print media, pre-exposure selectivity, instrumental/ritualistic viewing patterns, and the gratification variables of risk-taking, escape and aesthetics. In addition, sport fandom identification was also found to be a significant predictor of most variables related to media use, pre-exposure selectivity, involvement, and gratifications received. Sports fandom identification did not predict radio use or gratifications received from risk-taking. The results of this study suggest that factors which are part of the viewing context, in this case fantasy football participation and sports fandom identification have some effect on the amount of media use and gratifications received. This study has provided support to the idea that the viewing context should be considered an important factor when taking a uses and gratifications approach to research.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.identifier.merlinb61979909eng
dc.identifier.oclc191733784eng
dc.identifier.urihttps://doi.org/10.32469/10355/4726eng
dc.identifier.urihttps://hdl.handle.net/10355/4726
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshFantasy football (Game)eng
dc.subject.lcshFantasy sportseng
dc.subject.lcshDigital mediaeng
dc.subject.lcshSports spectatorseng
dc.titleFantasy football participation and media usageeng
dc.typeThesiseng
thesis.degree.disciplineCommunication (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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