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dc.contributor.advisorMislan, Cristinaeng
dc.contributor.authorKappele, Amanda Elizabetheng
dc.date.issued2015eng
dc.date.submitted2015 Falleng
dc.description.abstractThis study critically examines the gender representations presented on craft beer labels available at the International Tap House in Columbia, Missouri. These representations were then compared to consumer interactions with female wait staff at the International Tap House. Developed on a foundation existing of literature that addresses and problematizes the gender representations included in traditional media and advertisements for beer labels, this critical discourse analysis is informed by feminist standpoint theory. Meaning, the researcher's social location and lived experiences in the beer industry provide context for understanding how the gender representations on craft beer labels correlate with discourse within the industry.eng
dc.identifier.urihttps://hdl.handle.net/10355/48600
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.source.originalSubmitted to MOspace by University of Missouri--Columbia Graduate Studies.eng
dc.titleThe role of gender representations on craft beer labelseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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