Methods of marketing Missouri apples

Abstract

Abstract taken from the Introduction section of this thesis: Missouri is the leading state in number of apple trees, yet it ranks fourth in yield and in total value. In comparison with other states, Missouri is twenty-eighth in bushels and thirty-seventh in value per tree. This condition shows t hat there is something wrong with Missouri methods. A study of the methods employed in this state, and a general survey of other states that are higher in productive value, shows there are two main reasons for this condition. The lack of proper production, in general, will apply to every fruit center of the state, but not to every orchard in these sections. The second but most important point, and one that will apply to more growers than the first, is lack of understanding of the vital question of marketing. The writer proposes in this paper to show practical methods of marketing that will, if put in practice, help to solve this vital question of marketing in Missouri.