The role of training in managing an integrated communications approach: observations at a small digital agency
Abstract
This project focuses on the role of training in a small integrated communications agency. Specifically, it focuses on how training affects the successful management of integrated communications and how integrated agencies can best meet the training needs of employees. The research utilizes participant observation and semi-structured, in-depth interviews.
Degree
M.A.
Thesis Department
Rights
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.