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dc.contributor.advisorHudson, Fraser Berkleyeng
dc.contributor.authorSmith, Elizaeng
dc.date.issued2016eng
dc.date.submitted2016 Springeng
dc.descriptionProfessional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia.eng
dc.description.abstractEvidence shows there is no "one size fits all" approach to the digital strategies of city and regional magazine websites. With small budgets and few online-only staff members, editors must consider how and when they want to disseminate content for their online audience while still retaining unique benefits for their print subscribers. This research examines how city and regional magazine editors strategize their publication's digital content for optimal success. It also discusses specific challenges these niche, locally focused publications are facing in the current media climate and best strategies for success at this time. The editors who participated in this project include Jason Heid of DMagazine.com, Tom McGrath of Philadelphia, Amanda Heckert of Indianapolis Monthly, Katie Pollock Estes of 417 and Zach Dundas of Portland Monthly. These leaders were candid and offered insights that counter the traditional thinking about city magazines and their audiences -- namely, that success of the print operation and the digital operation need not be in conflict.eng
dc.format.extent4 fileseng
dc.identifier.urihttps://hdl.handle.net/10355/49457
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. School of Journalism. Journalism masters projectseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectcity magazines, regional magazines, digital strategies, online audience, cannibalization effecteng
dc.subject.FASTInterviewing in journalismeng
dc.subject.FASTElectronic journalseng
dc.subject.FASTJournalism -- Editingeng
dc.subject.lcshJournalism -- Study and teaching (Internship)eng
dc.titleSuccessful digital strategies of five large- and small-circulation city magazineseng
dc.typeProjecteng
thesis.degree.disciplineJournalismeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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