Strategies for tailored messages: interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes
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[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order to help self-management of chronic diseases. The overall study is twofold: Study1—systematic review and metaanalysis of technology-based interventions for managing chronic diseases; and Study2—experimental study to examine the interplay of personal value orientation and freedom threat on psychological reactance and behavioral intention for persuasive diabetes messages. Conducting Study 1 in advance of the experimental study has shed light on the current status of research on technology-based interventions for managing chronic diseases. Accordingly, given personal value orientation and freedom threat as antecedents of psychological reactance, Study 2 investigated these as potential elements to be included in tailored health messages and leading to more or less persuasive effects for self-management. Using these elements, the study examined whether invoking an individual’s personal value orientation between two extreme value orientations—self-enhancement and self-transcendence—and threatening an individual’s freedom in health news messages on diabetes can cause psychological reactance and affect compliance with suggested health behaviors. The details of each study will be explained.