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dc.contributor.advisorGe, Xiaoeng
dc.contributor.authorYoon, Miri, 1976-eng
dc.date.issued2007eng
dc.date.submitted2007 Springeng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on November 9, 2007)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2007.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management.eng
dc.description.abstractThe development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global online marketplace. This study is an examination of attitudes toward the web in terms of Hofstede's five cultural dimensions and consumers' goal-oriented vs. experiential use of the web. This study examines the attitudes toward the web of 108 Korean students and 88 American students while they are doing survey browsing either Nike.com website or Niketown.com website. The results of multivariate analysis of covariance show the differences between ethnicity and cultural dimensions and between ethnicity and attitudes toward the web. The results of multiple regression analysis indicate that cultural dimensions and consumers' web behavior create positive or negative attitudes toward the web when engaging in online shopping. For instance, when consumers have a high experiential use of the web or a high long-term orientation dimension, attitudes are more positive towards certain websites. It is hoped that the findings of this study not only contribute to current literature, but also serve the practical purpose of influencing e-commerce website design for the apparel business.eng
dc.identifier.merlinb61277083eng
dc.identifier.oclc180990091eng
dc.identifier.urihttps://hdl.handle.net/10355/4953
dc.identifier.urihttps://doi.org/10.32469/10355/4953eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.subject.lcshConsumer behavioreng
dc.subject.lcshConsumers -- Attitudeseng
dc.subject.lcshElectronic commerceeng
dc.titleAn experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavioreng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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