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    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2007 Theses (MU)
    • 2007 MU theses - Freely available online
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    Theorizing American girl

    Medina, Veronica E.
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    Date
    2007
    Format
    Thesis
    Metadata
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    Abstract
    Pleasant T. Rowland designed The American Girls Collection with the goal of providing a line of toys and books to "enrich the lives of American girls by fostering pride in traditions of growing up female in America and celebrating the lifestyle of girls today." However, American Girl presents a whitewashed version of girlhood and nationhood. This project addresses how American Girl constructs constrained, yet commercially profitable, Native American and Latina racial and ethnic identities for its consumers through the characters Kaya and Josefina. Historical omissions and misrepresentations contribute to perpetuating the myth that the legacies of internal colonization experienced by Native Americans and Latinos are individual problems, rather than structural ones. Additionally, theorizing internal colonization in The American Girls Collection cannot take place outside of addressing how American Girl creates self-reinforcing cultural industries to produce and market its products and a particular set of "American" ideologies and values for consumption by young girls.
    URI
    https://hdl.handle.net/10355/4975
    https://doi.org/10.32469/10355/4975
    Degree
    M.A.
    Thesis Department
    Sociology (MU)
    Rights
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • 2007 MU theses - Freely available online
    • Sociology electronic theses and dissertations (MU)

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