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dc.contributor.advisorMorgan, J. Mark (John Mark), 1958-eng
dc.contributor.authorLoftin, Adameng
dc.coverage.spatialArkansaseng
dc.date.issued2007eng
dc.date.submitted2007 Falleng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on March 31, 2008)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2007.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Park, recreation and tourism.eng
dc.description.abstractAlthough donation boxes are common in parks, museums, and historic sites, not much is known about how they influence visitor behavior. Perhaps some donation boxes are more efficient at generating revenue than others. The purpose of this study was to determine if social norms played a role in the donation behavior of visitors at state parks. This was accomplished by measuring the amounts of money received when the box was empty and when the box was "seeded" with a pre-determined amount of bills and coins. Next, the effects of a label placed on the donation box were tested to determine if visitor behavior could be influenced by using a persuasive message. Two conditions were tested: 1) Donation Box; and 2) WE APPRECIATE YOUR DONATION! All revenue will be used for park improvements. The last treatment measured the effect of box coloration (clear vs. smoky) to determine if visibility made a difference in donation behavior. This study was conducted during the summer of 2005 at 7 state parks and historic sites in Arkansas. Data was collected over a 16 week time period (8 trials at 2 weeks each). Results of this study showed a non-significant relationship between social norms and donation behavior. However, the literature and anecdotal evidence suggests that other factors such as park entrance fees, holidays, and days of the week may make a difference in donation behavior. More research is needed to understand this topic.eng
dc.identifier.merlinb63016989eng
dc.identifier.oclc216882212eng
dc.identifier.urihttps://hdl.handle.net/10355/4981
dc.identifier.urihttps://doi.org/10.32469/10355/4981eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.subject.lcshConsumer behavioreng
dc.subject.lcshParks -- Public useeng
dc.subject.lcshVisitors' centers -- Financeeng
dc.titlePennies for parks: the effect of social norm theory on donation behavior in Arkansas state parkseng
dc.typeThesiseng
thesis.degree.disciplineParks, recreation and tourism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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