A marketing plan is probably both the most important and least thought of aspect of a new business. Without a marketing plan, (1) product or service acceptance is normally far below potential, (2) promotional dollars are spent ineffectively and (3) the approach to the market is somewhat false and discouraging. The marketing plan provides a rational direction for this business activity. Without some market research, the business owner/manager will know little about the target market and have little information on which to base a strategy.
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Food and Agricultural Policy Research Institute (Food and Agricultural Policy Research Institute (FAPRI) at the University of Missouri-Columbia, 2008-08)This document serves as a mid-year update to the 2008 FAPRI baseline prepared in January 2008. It reflects market developments and incorporates estimate information available in early August 2008.
Seminar on Agricultural Marketing and Policy (1976 : University of Missouri--Columbia); University of Missouri--Columbia. Agricultural Experiment Station.; M.G. and Johnnye D. Perry Foundation. (Agricultural Experiment Station University of Missouri--Colombia, 1976)
Haag, Herman M., 1903-; Schweiter, L. H. (University of Missouri, College of Agriculture, Agricultural Experiment Station, 1941)