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dc.contributor.authorDrexler, Jimeng
dc.contributor.authorAmos, John M.eng
dc.date.issued1993eng
dc.description"Reviewed October 1, 1993."eng
dc.description.abstractA marketing plan is probably both the most important and least thought of aspect of a new business. Without a marketing plan, (1) product or service acceptance is normally far below potential, (2) promotional dollars are spent ineffectively and (3) the approach to the market is somewhat false and discouraging. The marketing plan provides a rational direction for this business activity. Without some market research, the business owner/manager will know little about the target market and have little information on which to base a strategy.eng
dc.identifier.otherBI-15-1993eng
dc.identifier.urihttps://hdl.handle.net/10355/50278
dc.languageEnglisheng
dc.publisherUniversity of Missouri Extensioneng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Extensioneng
dc.relation.ispartofseriesBI - (MU Extension) ; 15 (1993)eng
dc.rightsArchive version. For the most recent information see extension.missouri.edu.eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectmarket objectives ; market demand ; market change ; market competition ; market strategyeng
dc.titleMarketing Plan (1993)eng
dc.typeDocumenteng


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