dc.contributor.author | Drexler, Jim | eng |
dc.contributor.author | Amos, John M. | eng |
dc.date.issued | 1993 | eng |
dc.description | "Reviewed October 1, 1993." | eng |
dc.description.abstract | A marketing plan is probably both the most important and least thought of aspect of a new business. Without a marketing plan, (1) product or service acceptance is normally far below potential, (2) promotional dollars are spent ineffectively and (3) the approach to the market is somewhat false and discouraging. The marketing plan provides a rational direction for this business activity. Without some market research, the business owner/manager will know little about the target market and have little information on which to base a strategy. | eng |
dc.identifier.other | BI-15-1993 | eng |
dc.identifier.uri | https://hdl.handle.net/10355/50278 | |
dc.language | English | eng |
dc.publisher | University of Missouri Extension | eng |
dc.relation.ispartofcommunity | University of Missouri--Columbia. Extension | eng |
dc.relation.ispartofseries | BI - (MU Extension) ; 15 (1993) | eng |
dc.rights | Archive version. For the most recent information see extension.missouri.edu. | eng |
dc.rights | OpenAccess. | eng |
dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
dc.subject | market objectives ; market demand ; market change ; market competition ; market strategy | eng |
dc.title | Marketing Plan (1993) | eng |
dc.type | Document | eng |