Introduction to Trademarks and Other Marks (1993)
Abstract
Marks distinguish products and services. Because many consumer decisions are based on "recognized names," the goodwill attached to certain marks gives them their value. Marks are protected by law and prevent others from palming off their products and services on another's established goodwill.
Part of
Rights
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.