How to Do a Newsletter That Gets Read
A newsletter can be a wonderful means of communication. Research consistently shows people like newsletters. People like to get timely information tailored to their interests - information that is quick and easy to read. But, to communicate, a newsletter must get read. It can't get thrown away before being opened norbanished to the to-be-read pile. You want your newsletter to be a vital piece of communication that people look forward to receiving. This only happens through planning and commitment.
Table of Contents
Know your audience -- Define your purpose -- Find out if anybody's reading. Level 1: Get feedback on a regular basis ; Level 2: Do a survey ; Level 3: Find out if anybody is doing something differently because of your newsletter -- Market your newsletter -- Start your newsletter -- Write about the right stuff -- Write to be read fast -- Struggle for good headlines -- Develop a style -- Bibliography
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