What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication

MOspace/Manakin Repository

Breadcrumbs Navigation

What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/5031

[+] show full item record


Title: What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication
Author: Gable, Stephanie
Date: 2007
Publisher: University of Missouri--Columbia
Abstract: This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability of advertisement recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category can affect advertisement recognition. This study also makes recommendations on future research.
URI: http://hdl.handle.net/10355/5031
Other Identifiers: GableS-120707-T8881

This item appears in the following Collection(s)

[+] show full item record