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    • 2007 MU theses - Freely available online
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    •   MOspace Home
    • University of Missouri-Columbia
    • Graduate School - MU Theses and Dissertations (MU)
    • Theses and Dissertations (MU)
    • Theses (MU)
    • 2007 Theses (MU)
    • 2007 MU theses - Freely available online
    • View Item
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    What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication

    Gable, Stephanie
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    [PDF] public.pdf (6.535Kb)
    [PDF] short.pdf (12.77Kb)
    [PDF] research.pdf (441.0Kb)
    Date
    2007
    Format
    Thesis
    Metadata
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    Abstract
    This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability of advertisement recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category can affect advertisement recognition. This study also makes recommendations on future research.
    URI
    https://hdl.handle.net/10355/5031
    https://doi.org/10.32469/10355/5031
    Degree
    M.A.
    Thesis Department
    Journalism (MU)
    Collections
    • 2007 MU theses - Freely available online
    • Journalism electronic theses and dissertations (MU)

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