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dc.contributor.advisorCropp, Fritzeng
dc.contributor.authorGable, Stephanieeng
dc.date.issued2007
dc.date.submitted2007 Fallen
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.en_US
dc.descriptionTitle from title screen of research.pdf file (viewed on March 26, 2008)en_US
dc.descriptionVita.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionThesis (M.A.) University of Missouri-Columbia 2007.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.en_US
dc.description.abstractThis research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability of advertisement recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category can affect advertisement recognition. This study also makes recommendations on future research.eng
dc.identifier.merlin.b62993902en_US
dc.identifier.oclc214079734en_US
dc.identifier.otherGableS-120707-T8881en_US
dc.identifier.urihttp://hdl.handle.net/10355/5031
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2007 Freely available theses (MU)en_US
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2007 Theses
dc.subject.lcshAgriculture publishingen_US
dc.subject.lcshAdvertising, Magazineen_US
dc.subject.lcshPeriodicals -- Publishingen_US
dc.titleWhat increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publicationen_US
dc.typeThesisen_US
thesis.degree.disciplineJournalismen_US
thesis.degree.disciplineJournalismeng
thesis.degree.grantorUniversity of Missouri--Columbiaen_US
thesis.degree.levelMastersen_US
thesis.degree.nameM.A.en_US


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