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dc.contributor.advisorCropp, Fritzeng
dc.contributor.authorGable, Stephanieeng
dc.date.issued2007eng
dc.date.submitted2007 Falleng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on March 26, 2008)eng
dc.descriptionVita.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.A.) University of Missouri-Columbia 2007.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstractThis research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability of advertisement recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category can affect advertisement recognition. This study also makes recommendations on future research.eng
dc.identifier.merlin.b62993902eng
dc.identifier.oclc214079734eng
dc.identifier.otherGableS-120707-T8881eng
dc.identifier.urihttp://hdl.handle.net/10355/5031eng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartof2007 Freely available theses (MU)eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2007 Theseseng
dc.subject.lcshAgriculture publishingeng
dc.subject.lcshAdvertising, Magazineeng
dc.subject.lcshPeriodicals -- Publishingeng
dc.titleWhat increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publicationeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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