What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication

MOspace/Manakin Repository

Breadcrumbs Navigation

What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/5031

[-] show simple item record

dc.contributor.advisor Cropp, Fritz en
dc.contributor.author Gable, Stephanie en_US
dc.date.accessioned 2010-01-12T19:08:39Z
dc.date.available 2010-01-12T19:08:39Z
dc.date.issued 2007 en_US
dc.date.submitted 2007 Fall en
dc.identifier.other GableS-120707-T8881 en_US
dc.identifier.uri http://hdl.handle.net/10355/5031
dc.description The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. en_US
dc.description Title from title screen of research.pdf file (viewed on March 26, 2008) en_US
dc.description Vita. en_US
dc.description Includes bibliographical references. en_US
dc.description Thesis (M.A.) University of Missouri-Columbia 2007. en_US
dc.description Dissertations, Academic -- University of Missouri--Columbia -- Journalism. en_US
dc.description.abstract This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability of advertisement recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category can affect advertisement recognition. This study also makes recommendations on future research. en_US
dc.language.iso en_US en_US
dc.publisher University of Missouri--Columbia en_US
dc.relation.ispartof 2007 Freely available theses (MU) en_US
dc.subject.lcsh Agriculture publishing en_US
dc.subject.lcsh Advertising, Magazine en_US
dc.subject.lcsh Periodicals -- Publishing en_US
dc.title What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication en_US
dc.type Thesis en_US
thesis.degree.discipline Journalism en_US
thesis.degree.grantor University of Missouri--Columbia en_US
thesis.degree.name M.A. en_US
thesis.degree.level Masters en_US
dc.identifier.merlin .b62993902 en_US
dc.identifier.oclc 214079734 en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2007 Theses


This item appears in the following Collection(s)

[-] show simple item record