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dc.contributor.advisorCraft, Stephanieeng
dc.contributor.authorWeil, Lisa Heffernaneng
dc.date.issued2007eng
dc.date.submitted2007 Summereng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on January 15, 2008)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.A.) University of Missouri-Columbia 2007.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstractMedia researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of the first magazines to include advertisements aimed at children was St. Nicholas: Scribner's Illustrated Magazine for Girls and Boys. This study documents the evolution of children's ads in St. Nicholas during the editorship of Mary Mapes Dodge from 1873 to 1905. Within these ads, one can see the convergence of the complex trends in the evolution of advertising and the changing understanding of childhood, along with the changes introduced by the Industrial Revolution such as new technologies, the mass production of children's products, and more efficient transportation methods. The convergence of these trends created for the first time an opportunity for companies to identify and appeal to children directly as a unique consumer audience.eng
dc.identifier.merlinb61939845eng
dc.identifier.oclc190842936eng
dc.identifier.urihttps://hdl.handle.net/10355/5053
dc.identifier.urihttps://doi.org/10.32469/10355/5053eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2007 Theseseng
dc.subject.lcshSt. Nicholas (New York, N.Y.)eng
dc.subject.lcshAdvertising -- Children's paraphernaliaeng
dc.subject.lcshChildren's mass mediaeng
dc.subject.lcshChildren's periodicals, Americaneng
dc.title"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905eng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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