Building your brand
Value-added products need a distinct identity -- they need a brand. This publication examines what branding is, why it is important, and the necessary steps to brand your product
Archive version. For the most recent information see extension.missouri.edu.
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Countering the Detrimental Influence of Negative Electronic Word of Mouth on Brands : Effects of Brand Feedback, Stability and Controllability of the Cause of the Problem on Brand Attitudes and Purchase Intentions Bhandari, Manu (University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] We know that online word of mouth, also called electronic word of mouth (eWOM), such as online product reviews or discussion board posts, about various ...
The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty Veasman, Chelsie (University of Missouri--Columbia, 2015)Brands have been advertising on platforms such as television, magazine and radio for decades. However, with the increase in technology and the lack of consumer attention to traditional media, brands must find new ways to ...
Perfect or Imperfect Match : Impact of Brand Schema, Information Transparency and Source of Claim on Apparel Brand's Sustainability Claims Bhaduri, Gargi (University of Missouri--Columbia, 2014)