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dc.contributor.advisorDickerson, Kitty G.eng
dc.contributor.advisorDickerson, Kitty G.eng
dc.contributor.authorHyun, Jong Haneng
dc.date.issued2007eng
dc.date.submitted2007 Summereng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file (viewed on September 29, 2008)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionThesis (M.S.) University of Missouri-Columbia 2007.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management.eng
dc.description.abstractThis study investigated what previous studies have suggested as influential product characteristics of apparel product performance in an effort to prove the statistical significance of those characteristics. One hundred and two participants were recruited at a fixed location at a mid-western university bookstore. Ten university-licensed caps, bearing different product characteristics, were purchased from the university bookstore, and presented to the participants while he or she answered a set of four questions for each university-licensed cap. Each question was designed to assess the participants. Perception of quality, price, style, and fabrication of each university-licensed cap. Results indicated that perceptions of price, style, and fabrication are highly related to the performance of apparel products as measured in profit. However, the perceived quality failed to show any significant effect.eng
dc.identifier.merlinb64878740eng
dc.identifier.oclc259174524eng
dc.identifier.urihttps://hdl.handle.net/10355/5087
dc.identifier.urihttps://doi.org/10.32469/10355/5087eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.subject.lcshCaps (Headgear)eng
dc.subject.lcshClothing trade -- Financeeng
dc.subject.lcshConsumers' preferenceseng
dc.titleInfluential product characteristics of apparel product performance as measured in profiteng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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