Social media use and purchase patterns of Missouri farmers market consumers (2010)
Abstract
Social media is the collective term for online engagement tools such as social networks, blogging and microblogging. These tools enable people to easily share information and network with like-minded others on the Internet. Understanding social media preferences and behaviors of Missouri farmers market customers will help Missouri farmers market organizers and vendors create effective social media strategies and tactics, and thus reap the benefits of interacting with consumers online.
Part of
Rights
Archive version. For the most recent information see extension.missouri.edu.
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station websites for current information.