• Willingness to pay for organic food products and organic purity: experimental evidence 

    Strzok, Jesse L.; Huffman, Wallace E. (University of Missouri, College of Agriculture, Food and Natural Resources, 2015)
    The market for organic products has grown rapidly over the past decade, and such products are now available not only in specialty stores but also in large grocery stores, supermarkets, and big-box super stores. The objective ...