Colorado residents trusted sources of agricultural, biotechnology, and food information
Metadata[+] Show full item record
This research examines the trusted sources for information related to agriculture, biotechnology, and food quality, nutrition, and safety. We use correlation analysis and differences in means tests to explore trust levels using a survey of Coloradans�?? public attitudes toward agriculture, food, and the environment. Results indicate that individuals trust information they receive about agriculture and food quality, nutrition, and safety from a variety of sources, though not all sources are trusted equally. In addition, individuals�?? average trust differed for information related to agriculture and information related to food quality nutrition and safety. Demographics also played a significant role on the sources individuals trusted, particularly in regards to age and income. Additionally, individuals who were skeptical of controversial issues related to biotechnology trusted all sources of information less, except for the universities and research organizations, which remained neutral. The implications of the results to agricultural literacy work are discussed.
Showing items related by title, author, creator and subject.
Rousu, Matthew C.; Rusk, Jayson L. (AgBioForum, 2009)Many markets for novel food products are characterized by a lack of information. To counter a lack of information, governmental and non-governmental entities often want to provide consumers with information but do not ...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites Vijaykumar, Santosh (University of Missouri--Columbia, 2005)Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...
Using theory of reasoned action (TRA) in understanding selection and use of information resources: an information resource selection and use model Tao, Donghua, 1973- (University of Missouri--Columbia, 2008)With advanced computer and networking technologies, more and more information can be accessed electronically. Information overload has become an issue and it is increasingly difficult for a user to quickly identify and ...