Browsing Industrial and Manufacturing Systems Engineering electronic theses and dissertations (MU) by Thesis Semester "2015 Summer"
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An itegrated model of c2c e-commerce usage focusing on personality, usability, risk, social influence, and institutional feature dimensions (University of Missouri--Columbia, 2015)In recent times, the transactional scale of the consumer-to-consumer (C2C) e-commerce has grown rapidly and C2C e-commerce has become more popular. In C2C e-commerce, customers are likely to face more risk buying fake and ...
(University of Missouri--Columbia, 2015)