Now showing items 162-181 of 787

    Title
    Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages [1]
    Eco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signals [1]
    An ecological systems approach to reduce children's encounters with obscenity on the internet [1]
    Editing for taste in a 24-hour news cycle : balancing immediacy and sensationalism against the role of the journalist in the case of Nodar Kumaritashvili [1]
    Editorial analytics : how a U.S. newspaper applies data to match target audiences [1]
    Editorial personality: factors that make editorial writers successful [1]
    The effect of avatars on perceived credibility of comments posted to online news stories [1]
    The effect of brand name congruity and product category on consumers' attitudes toward brand names [1]
    The effect of game-day promotions on increasing game attendance and fan engagement for major league baseball teams [1]
    The effect of Jumbotron advertising on the experience of attending major league baseball games [1]
    Effect of localized national news on audience value perception [1]
    The effect of modality and response strategy on evaluations of credibility and reputation [1]
    The effect of self-disclosure in celebrity tweets on message processing, parasocial relationships, attitudes, and behavioral intentions [1]
    Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction [1]
    The effective use of music and branding in shaping consumer behavior [1]
    Effectiveness of health messages based on the transtheoretical model from a public campaign perspective [1]
    The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty [1]
    Effects of expressing emotion and altering loco color in organizational crisis responses [1]
    Effects of infographics in science communication : learning preferences and prior knowledge as moderators [1]
    The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being [1]