Browsing Journalism electronic theses and dissertations (MU) by Thesis Semester "2012 Fall"
Now showing items 1-12 of 12
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Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ... -
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ... -
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ... -
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ... -
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ... -
The impact of interactive media on community engagement : building support for K-12 public schools
(University of Missouri--Columbia, 2012)This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and ... -
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ... -
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ... -
Satisfaction and journalism: a study of newsroom happiness and its implications in print design
(University of Missouri--Columbia, 2012)The implementation of news design studios has sparked questions among news professionals. Little research has been done about the removal of the designers from the newsroom, and this could be some of the first academic ... -
Some things never change : myth and structure in Pulitzer Prize feature stories, 1997-2012
(University of Missouri--Columbia, 2012)Myth and its components have structured ancient narratives and modern journalistic works. This foundational qualitative study was conducted to understand how myth was used in 15 of the most recent winning Pulitzer Prize ... -
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ... -
What, you care? : the effective use of aversive evoking content in viral videos for advocacy group advertising
(University of Missouri--Columbia, 2012)The current research examined the use of aversive evoking content in advocacy viral videos and how the use of such content affected a person's intention to forward the message. In a 3 (Intensity) x 3 (Video) x 3 (Order) ...