Browsing Journalism electronic theses and dissertations (MU) by Thesis Semester "2014 Spring"
Now showing items 1-19 of 19
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Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The present study uses the Theory of Planned Behavioral, the Theory of Reasoned Action and the Integrated Behavioral Model to analyze how audiences ... -
The authentic I : authenticity in first-person narrative journalism
(University of Missouri--Columbia, 2014) -
A case study of Pittsburg Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers
(University of Missouri--Columbia, 2014) -
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ... -
The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ... -
The evidence and impact of role conflict on copy editors who work at companies that produce newspapers and websites
(University of Missouri--Columbia, 2014)The newspaper industry has faced colossal shifts over the past several decades because of the Information Age and changing needs of readership. Copy editors have been among the most affected as the newsroom seeks to adapt. ... -
Exploring the effect of news message complexity on cognitive complexity and attitude extremity
(University of Missouri--Columbia, 2014)This thesis explores how the number of perspectives presented in a news story influences cognitive complexity and attitude extremity. I hypothesized that a news message featuring more than two perspectives – a complex story ... -
Gatekeeping and unpublishing : how editors make publishing and unpublishing decisions
(University of Missouri--Columbia, 2014)Through in-depth interviews and qualitative analysis, this thesis studies decision-making within American newsrooms regarding the handling of unpublishing requests as well as the influences on editors' decision-making. The ... -
In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior
(University of Missouri--Columbia, 2014)In today's world of DVR and ad blockers, advertisers struggle to capture the full attention of their audiences. Advertisers are forced to break out of the norm in order to communicate their messages. Sporting events have ... -
Jokers, smokers and midnight tokers? : how television news framed pro-pot legislation in Oregon and Colorado before the November 6, 2012 elections
(University of Missouri--Columbia, 2014) -
The legitimization by American newspapers of employees who are fired for social media posting or the employers who fired them : a framing analysis
(University of Missouri--Columbia, 2014) -
News framing of accountability systems after No Child Left Behind
(University of Missouri--Columbia, 2014) -
Paying for online news: what provides value and for whom?
(University of Missouri--Columbia, 2014) -
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014) -
Reporting on rape : myths, context and sources
(University of Missouri--Columbia, 2014)This content analysis study examines how rape was portrayed in print news articles from 1996 to 2012. The study explores this topic from three perspectives. First, it examines whether four particular rape myths were present: ... -
The social media question : understanding the content people read and share on Twitter
(University of Missouri--Columbia, 2014)People use online platforms such as Twitter and Facebook to find and share news that matters to them. This quantitative study explores how tweets posted to two newspaper's accounts - The Kansas City Star and the Columbia ... -
Stereotype threat and the mass media : the athletic test performance of black and white students
(University of Missouri--Columbia, 2014)An experiment showed that a sports news article based on negative racial stereotypes about Black or White athletes can impede athletic performance based on the theory of stereotype threat. In the experiment, White participants ... -
University website marketing discourse and the Hispanic audience
(University of Missouri--Columbia, 2014)This research analyzes the discursive and rhetorical strategies used by universities to market themselves through their institutional websites. The research compares three Hispanic Serving Institutions (HSIs) with three ... -
A uses and gratifications study of niche social network sites
(University of Missouri--Columbia, 2014)This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...