Browsing Journalism electronic theses and dissertations (MU) by Subject "Advertising -- Children's paraphernalia"
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"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905 (University of Missouri--Columbia, 2007)Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...