Browsing Journalism electronic theses and dissertations (MU) by Title "Advertising to Boomers, Gen Xers and Gen Ys"
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Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...